Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's solutions and services.
• Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle.
• Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up-to-date with industry trends and best practices in B2B marketing, specifically as it pertains to our target markets.
• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a focus on B2B or software marketing.
• Proficiency in project management, marketing automation tools, CRM and other marketing technologies.
• Proven track record of developing and executing successful marketing campaigns.
• Ability to work collaboratively—and independently—in a fast-paced, dynamic environment.
• Excellent communication and interpersonal skills.

Preferred

• Experience with demand generation in B2B or software marketing
• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot)
• Analytical mindset with ability to translate data into actionable insights
• Experience with events, social media, and digital advertising campaigns across channels

Benefits