Responsibilities

• Collaborate closely with regional and global marketing teams to manage the Canada brand portfolio to reflect global brand strategies
• Oversee agency partners and ensure high-quality, on time delivery of campaigns and assets
• Lead the Associate Brand Manager to plan and execute the development of the new innovations and adapt to the local market
• Conduct portfolio analyses to optimize offering by channel, occasion, price/value, and shopper need; partner with sales and revenue growth management to align pricing, promotions, and pack sizes; identify white space opportunities by channel/customer
• Partner with sales teams to successfully drive customer sell-in and in-store awareness and conversion with shoppers
• Lead planning and reporting for Canada marketing team to inform data-based decisions for brand growth
• Drive planning and execution of key business and marketing activities including consumer marketing/advertising, shopper marketing/e-Commerce and displays, market research, packaging, and pricing
• Manage and coordinate marketing projects within the region, ensuring they are completed on time and within budget. Responsible for overall budget management
• Manage efforts of cross-functional teams and agencies on key initiatives with a strong proactive attitude and bias for action, exercising sound judgment when providing direction to project teams
• Understand Canadian consumer, market, and competitive insights and trends. Analyze insights and data to identify opportunities and challenges for the brand

Requirements

• Bachelor’s Degree in related field, ideally with emphasis in Marketing preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
• Strong progressive Marketing background with 3-5 years of experience
• PowerPoint, Excel and other software/ applications proficiency

Nice to have

• French Canadian proficiency is desired
• Experience with pricing, revenue growth management, sales/trade management strongly preferred
• Consumer Packaged Goods or Food Industry experience preferred