Responsibilities

• Own the strategy and execution of our organic video launches across LinkedIn and X.
• Be the architect behind campaigns designed to go viral, coordinating every detail from copywriting to influencer amplification.
• Apply fundamental viral growth strategies from Youtube and turn videos into EVENTS
• Develop and execute organic launch strategies for video campaigns on LinkedIn and X.
• Write scroll-stopping copy for posts, captions, and campaign content.
• Identify and collaborate with influencers and communities that can amplify reach.
• Design viral loops: snowball campaigns using out-of-the-box tactics (giveaways, community seeding, Slack/Discord drops, etc.).
• Analyze what’s working and iterate quickly to maximize reach and engagement.
• Help with building influencer lists and recommend the right partners for each campaign.
• Coordinate with internal and external members of the campaign to ensure campaigns roll out smoothly and on time.

Requirements

• Proven experience writing high-performing LinkedIn and X posts (with examples).
• Deep understanding of what goes viral and why on both platforms.
• Track record of launching campaigns that reached significant traction organically.
• Creative thinker who can spot opportunities beyond the obvious influencer repost.
• Strategic mind with the ability to zoom out and own the whole campaign, not just a single post.
• Fast, adaptive, and comfortable working in dynamic, high-speed environments.