Responsibilities

• Interview founders, executives, franchisees and subject-matter experts.
• Research brands, industries, markets and business trends.
• Write feature stories, founder profiles, franchisee spotlights, thought-leadership articles and brand content.
• Develop strong headlines, subheads, leads and story structures.
• Find the meaningful angle instead of settling for the obvious one.
• Turn interviews, data and business information into engaging narratives.
• Write for Mainland’s publications and client platforms.
• Revise work based on direct editorial feedback.
• Maintain accuracy, clarity, voice and journalistic integrity.
• Manage multiple assignments and consistently meet deadlines.

Requirements

• Have professional experience in journalism, editorial, communications, content marketing or business writing.
• Are an excellent interviewer and an active listener.
• Know how to turn a conversation into a compelling story.
• Can make complicated business ideas understandable.
• Have strong grammar, research and fact-checking skills.
• Care about headlines, leads, structure and word choice.
• Are curious about entrepreneurship, franchising and business growth.
• Want direct feedback and clear performance expectations.
• Can work independently without becoming disconnected from the team.
• Take pride in doing more than what is technically required.

Preferred

• A journalism, English, communications or related degree is helpful, but the strength of your portfolio and your ability to think like a reporter matter more.