Responsibilities

• Write and optimize Amazon A+ Content, storefront content, and enhanced brand content that improves customer understanding and conversion
• Develop compelling product descriptions, feature bullets, FAQs, and on-page copy for The Vitamin Shoppe website
• Translate scientific, nutritional, and product information into consumer-friendly, benefit-driven messaging
• Ensure all product and marketing copy adheres to brand guidelines, legal and regulatory requirements, and marketplace standards
• Create copy as needed for a variety of marketing channels, including email, SMS, paid media, landing pages, web banners, promotional campaigns, and retail signage
• Manage multiple projects simultaneously while meeting deadlines and adapting to changing priorities
• Collaborate with designers and creative partners to ensure copy and visuals work together effectively

Requirements

• Experience writing Amazon A+ Content, ecommerce product copy, or marketplace content preferred
• 3+ years of professional copywriting experience, preferably in ecommerce, retail, CPG, health and wellness, or digital marketing
• Bachelor’s degree in English, Marketing, Communications, Journalism, or related field, or equivalent experience
• Strong understanding of customer-focused, conversion-driven copywriting principles
• Ability to simplify complex product information into clear, engaging consumer messaging
• Experience working within brand guidelines while adapting tone and messaging across channels
• Ability to manage multiple deadlines and projects in a fast-paced environment
• Strong attention to detail and commitment to accuracy
• Experience with project management and collaboration tools a plus (i.e. Workfront and Teams)

Preferred

• Passion for health, wellness, fitness, and nutritional supplements preferred