Responsibilities

• Product Positioning & Messaging Own the development of clear and compelling product positioning and messaging that differentiates our solutions in the market. Define and maintain the messaging framework — the structured narrative architecture that underpins all downstream materials across sales collateral, website, campaigns, and client communications. Ensure the product is described in terms of client value rather than technical features, and that messaging is consistent across all channels.
• Go-to-Market Strategy & Product Launches Lead the development and execution of go-to-market strategies for new products, features, and services across regions. Define the launch narrative, coordinate cross-functional delivery with digital, demand generation, and content teams, and ensure new capabilities are effectively introduced to the market with clear positioning and sales readiness.
• Market Research & Competitive Intelligence Conduct thorough and ongoing market research to identify customer needs, industry trends, and the competitive landscape. Own competitive intelligence — understanding how competitors position their solutions, where we win and lose, and how to sharpen our differentiation accordingly. Use insights to inform product positioning, messaging, and go-to-market strategy, ensuring our solutions meet market demands.
• Sales Enablement Own the sales enablement strategy for product marketing, ensuring sales teams are equipped with the training, tools, messaging, and resources they need to effectively communicate the value of our solutions to prospects and customers. Keep the RFP and Sales Enablement team informed of product updates, positioning changes, and competitive developments.
• Voice of the Market Act as the voice of the market inside the product organisation. Bring back structured insights on client needs, competitive positioning, win/loss feedback from sales, and adoption patterns to inform future product development priorities. Liaise with teams across Workplace Solutions to ensure the market perspective is represented in product roadmap decisions.
• Content Strategy & Management Define the content strategy for product marketing materials, working with content writers and creative designers to produce and maintain a library of marketing assets including product brochures, case studies, whitepapers, videos, and presentations. Ensure all content is built on the approved messaging framework and accurately reflects product positioning.
• Campaign Planning & Execution Partner with demand generation teams to ensure integrated marketing campaigns — including digital marketing, events, and webinars — are built on the right product positioning and messaging. Provide the strategic product narrative that underpins campaign activity, ensuring alignment between product marketing and demand generation efforts.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 7–10 years of experience in product marketing with demonstrable ownership of product positioning and go-to-market strategy.
• Strong analytical and research skills, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with the ability to simplify technical information for a broader audience.
• Experience developing messaging frameworks and product positioning for technology products or platforms.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Proficiency in marketing automation tools and CRM systems is a plus.
• A proactive and self-motivated approach to work, with strong attention to detail.
• 7–10 years of experience in product marketing in a B2B technology environment

Preferred

• 7–10 years of experience in product marketing in a B2B technology environment