WLL Social Media Coordinator

Niagara Falls, NY (On-site)

Salary Not AvailableEntry Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social content for the Women’s Lacrosse League, owning daily multi-platform posting and live-event coverage to engage hardcore lacrosse fans and casual audiences.

  • Own daily multi-platform content and calendars aligned with games and events
  • Build engaging copy and live coverage that captures lacrosse energy
  • Balance content for dedicated fans and casual audiences with brand voice

Job Description

Responsibilities

  • Develop and publish daily content across Instagram, TikTok, Twitter/X, Facebook, YouTube, and emerging platforms. Maintain and manage content calendars, ensuring consistent posting schedules aligned with games, events, and campaigns
  • Write compelling social copy that captures the WLL brand voice while adapting tone for different audiences and platforms
  • Collaborate with creative teams to produce engaging graphics, short-form videos, memes, and trending content
  • Monitor brand mentions, trending topics, and relevant conversations to identify engagement opportunities
  • Handle customer service inquiries and escalate issues appropriately
  • Track outside activity and industry trends to inform content strategy
  • Provide real-time social coverage during WLL games and events, including live tweeting and story updates
  • Create in-the-moment content that captures the excitement and energy of live lacrosse
  • Coordinate with production teams during events to source and share timely assets
  • Understand and communicate the unique stories of WLL players, teams, and the sport itself

Requirements

  • Bachelor's degree preferred
  • Minimum 3 years experience managing social media for a brand, sports team, or organization
  • Portfolio demonstrating successful social media content and campaigns
  • Strong proficiency across Instagram, TikTok, Twitter/X, Facebook, YouTube, and emerging platforms
  • Basic video editing experience with Adobe Premiere Pro, Final Cut Pro, or similar tools
  • Basic graphic design skills using Canva, Adobe Express, or similar platforms
  • Exceptional copywriting abilities with platform-specific expertise and strong attention to detail
  • Experience creating TikToks, Instagram Reels, Stories, and other short-form vertical content
  • Deep knowledge of internet culture, memes, and social media trends
  • Understanding of lacrosse (rules, players, teams) or strong willingness to learn quickly

    Benefits

    • Health Insurance
    • Life Insurance
    • Dental Insurance
    • Vision Insurance
    • 401(k) plan
    • Equity Sharing
    • Mental Health Stipend
    • Unlimited PTO
    • Paid Parental Leave
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    Premier Lacrosse League

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    The biggest stars in the fastest growing sport pioneering a new future for lacrosse designed for the fans.

    Founded in 2018
    New York, New York, USA
    421 employees (145 in marketing)
    100% recommend to a friend

    Traffic Signals

    Monthly Visitors
    114.2K
    Monthly Google Ads Budget
    $72
    Traffic Source Mix
    Search
    57.8%
    Direct
    35.3%
    Referral
    4.7%
    Social
    2%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~419

    Marketing Team

    Marketing Team Size
    130 (31% of company)
    Median Career Experience
    8 years
    Median Tenure
    3.3 years

    Funding

    Last Raise
    Corporate Round, 9 months ago

    Funding History

    • Jun 2025
      Corporate Round
    • Jul 2022
      Series D
    • Feb 2019
      Series A

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