Responsibilities

• Act as a day-to-day SEO resource for the team: advise marketing teams on SEO best practices in a clear, accessible way, and review content against SEO and quality guidelines
• Support the Senior SEO Specialist with SEO projects, including technical SEO crawls, audits, and keyword optimization, applying current best practices; cover for them during periods of absence to keep projects on track
• Stay current with Google algorithm updates, AI-driven search developments, and evolving SEO best practices; proactively apply these and communicate relevant changes to the team
• Define, maintain, and champion SEO and content guidelines, templates, and checklists; support stakeholders to follow them consistently
• Triage and manage incoming SEO and content support requests via the web content board, prioritizing effectively and ensuring timely delivery
• Track and report on organic performance using SEMrush, Google Analytics, Google Search Console, and Looker
• CMS & Content: Manage daily CMS operations, including uploading content, creating and updating pages, and maintaining site structure quality
• Review and approve content change requests through the CMS, ensuring submissions meet quality guidelines and SEO best practices
• Perform regular website and content audits to identify missing elements, broken links, or UX issues; work with stakeholders to resolve findings
• Support Business Unit Marketers - particularly those in the Americas - with content and CMS requests, triaging as appropriate and providing responsive coverage on USA timezone hours
• Train and support stakeholders in how to get the best from the CMS, following content templates and standardized formats
• Monitor error and downtime reports, troubleshoot issues, and escalate complex problems clearly to the Platforms Manager
• Support the Global Digital Director, Platforms Manager, and wider Digital team with ad-hoc tasks as required
• Keep current with developments in CMS technology content and UX best practices

Requirements

• Minimum 2–3 years’ experience in an SEO-focused role within an agency or larger organization
• Deep, current knowledge of technical and content SEO best practices, including the latest Google algorithm updates and the impact of AI on search
• Proven ability to both implement SEO improvements directly and advise others clearly - equally confident doing and coaching
• Demonstrable experience supporting others to follow SEO and content guidelines, including triaging and managing support tickets and requests
• Hands-on, frequent experience building and updating website pages within a CMS - personally and regularly, not occasionally or via another team
• Excellent written English and a sharp eye for content quality; able to identify good and poor content and apply consistent judgement to defined guidelines
• Familiarity with standardized content templates and experience helping others to use them
• Experience with SEO tracking tools (SEMrush preferred) and website analytics tools including Google Analytics and Google Tag Manager
• Experience triaging and managing SEO content support requests
• Experience building pages within a CMS regularly

Preferred

• Experience with an enterprise CMS such as Optimizely (Episerver), Sitecore, or Drupal; solid experience with any CMS considered if hands-on and frequent
• Experience with headless CMS systems and modern content architecture approaches
• Working knowledge of HTML/CSS/JS and web development principles
• Experience using AI prompts and tools to support SEO, content, or workflow tasks
• Experience with Looker Studio and/or Asana
• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field preferred; equivalent practical experience will be considered