Responsibilities

• Own the performance, functionality, and ongoing optimization of the FieldPulse website as a core revenue-driving channel.
• Ensure all website pages are live, accurate, technically sound, and aligned with current campaigns and messaging.
• Proactively identify and resolve broken pages, UX issues, outdated content, and technical errors.
• Build and launch new landing pages and website pages to support campaigns, product launches, partnerships, and sales initiatives.
• Manage and optimize website conversion paths (forms, CTAs, demo flows, booking flows, content downloads).
• Continuously improve conversion rates through testing, experimentation, and data-driven iteration.
• Own and execute A/B tests across messaging, layout, offers, and user flows.
• Collaborate closely with Demand Gen to support paid traffic performance and landing page optimization.
• Partner with Content and Product Marketing to ensure clear positioning, messaging consistency, and SEO best practices across the site.
• Work with Design to maintain a premium, modern, high-performing visual experience.

Requirements

• 3–5 years of experience in B2B SaaS marketing, website management, digital growth, or CRO-focused roles.
• Proven experience owning and optimizing website performance for lead generation and revenue impact.
• Hands-on experience building and launching landing pages and marketing pages within a CMS (e.g., Webflow, HubSpot, WordPress, headless CMS, etc.).
• Strong understanding of conversion rate optimization principles and A/B testing methodologies.
• Experience using GA4, heatmapping/session recording tools, and performance analytics to drive decisions.
• Comfortable collaborating with developers and designers to implement site improvements and new functionality.
• Strong attention to detail with the ability to QA pages, troubleshoot issues, and maintain a high-performance site.
• Highly data-driven and experimentation-minded, with a bias toward action and iteration.
• Strong project management skills and ability to manage multiple requests from cross-functional stakeholders.
• Comfortable working in a fast-paced, high-growth environment with clear revenue targets.

Benefits

• Covered Medical Insurance
• Dental & Vision Benefits
• Paid Parental Leave
• Catered Lunches Monday-Friday
• Class Pass, Netflix, HBO, Hulu, and Peloton subscriptions
• 401k