Responsibilities

• Research academic programs, departments, and university initiatives to develop accurate and engaging website content
• Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search
• Create visually engaging, user-focused webpages using Drupal while maintaining brand consistency
• Collaborate with Marketing & Communications team members on digital marketing initiatives and related content projects.

Requirements

• Bachelor's degree in marketing, communications, or a related degree or five years of related experience
• Exceptional writing and editing skills.
• Experience creating digital content for websites or other online platforms.
• Ability to research unfamiliar topics and create clear, engaging web content.
• Excellent verbal and interpersonal communication skills.
• Comfort working with content management systems (CMS); Drupal preferred
• Strong visual design understanding and working knowledge with Adobe Creative Suite software
• Strong organizational, creative and analytical problem-solving skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to work collaboratively with a variety of stakeholders

Preferred

• Familiarity with search engine optimization (SEO) and AI search best practices.
• Knowledge of HTML and CSS
• Familiarity with PHP, jQuery and/or related programming languages
• Experience in a university or higher education environment and/or a large nonprofit organization
• Experience developing and analyzing integrated digital marketing campaigns
• Knowledge of customer relationship management systems (CRM)
• Strong strategic, marketing project management skills

Benefits

• The Universities of Wisconsin provides an excellent benefits package including participation in the Wisconsin State retirement plan.