Responsibilities

• own and execute data-driven growth initiatives across the full marketing funnel for our Web3 products.
• design, launch, and optimize campaigns to drive user acquisition, activation, and retention across channels such as social, communities, email, and performance marketing.
• use analytics and experimentation to test hypotheses, measure outcomes, and refine strategies, including A/B tests, cohort analyses, and conversion-rate optimization.
• coordinate cross-functionally with product, engineering, and community teams to align growth initiatives with product roadmaps, launches, and key ecosystem partnerships.
• develop and implement marketing automation workflows, maintain dashboards and reporting, manage timelines and deliverables, and help shape Auro.AI’s brand presence in the crypto and Web3 community.

Requirements

• 1+ years of growth marketing experience: Preferably in Web3, DeFi, or trading platforms. You have proven cases where you grew product metrics, not just launched ads .
• Data-driven mindset and analytical skills: You are comfortable with dashboards, cohorts, and funnels. You can independently define key metrics, evaluate experiment results, and make decisions based on data, not intuition .
• Understanding of the crypto ecosystem and user journey: You know how Web3 onboarding works (wallet, approve, gas), understand the specifics of DeFi, NFTs, memecoins, and can speak the crypto audience's language .
• Product thinking skills: You don't just drive traffic; you understand how to improve the product itself (onboarding, interface, reward mechanics) so users activate and return .
• Speed and bias to action: The crypto market changes at lightning speed. You can quickly launch experiments, test hypotheses, and scale what works, rather than spending weeks on approvals

Nice to Have