Responsibilities

• Partner with stakeholders across Marketing, Product Marketing, Brand, SEO, Product, and Engineering to plan and execute web initiatives.
• Help shape the website roadmap based on business goals, user behavior, technical opportunities, and performance data.
• Identify opportunities to improve site structure, navigation, content discoverability, and user journeys.
• Lead and support large-scale web initiatives such as:
• Content migrations
• Site restructures
• New page launches
• CMS improvements
• Website refreshes and redesign efforts
• Audit existing website experiences and recommend improvements for usability, scalability, and conversion.
• Ensure projects are clearly scoped, documented, prioritized, and communicated across teams.
• Act as a strategic partner to stakeholders while balancing business needs, technical feasibility, and user experience.

Requirements

• 5+ years of experience in web strategy, growth marketing, web optimization, digital experience, or a related field
• Experience managing complex web projects with multiple stakeholders and moving priorities
• Strong understanding of conversion rate optimization (CRO) and experimentation methodologies
• Hands-on experience running A/B tests and experiments using tools like VWO, Optimizely, or similar platforms
• Experience working with CMS platforms and modern marketing websites
• Strong analytical mindset with experience using tools like GA4, Looker Studio, or other analytics platforms
• Ability to synthesize qualitative and quantitative data into actionable recommendations
• Strong communication and stakeholder management skills
• Highly organized with the ability to manage multiple projects simultaneously
• Comfortable operating independently and driving initiatives forward with minimal oversight

Benefits

• An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
• A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
• Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
• Remote first company —most of our teams work fully remotely. Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you). Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description.
• Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team off-sites, and collaborate in person with teammates across Canada, the United States, and the United Kingdom. We support intentional in-person connection through team travel and distributed collaboration.
• Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.
• Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world!
• A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own.
• Generous parental leave program from your first day. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.