Web Marketing SEO Specialist

Bloomington, IL (On-site)

$45K/yr – $65K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the SEO and AI assisted optimization for client accounts, focusing on keyword strategy, content alignment, and landing page performance to drive traffic and conversions.

  • Research keywords and shape service levels for assigned accounts.
  • Collaborate on target audiences, tone, and messaging direction.
  • Identify optimization opportunities and contribute to strategy development.

Job Description

  • Research ideal keywords and propose best-fit service levels for assigned client accounts
  • Collaborate to define target audiences and determine tone, voice, and messaging direction
  • Research industries, competitors, and client needs to refine keywords, landing pages, and campaign structures
  • Identify opportunities to maximize client potential and contribute to strategy development
  • Communicate with clients and log all interactions in HubSpot CRM
  • Obtain approvals for keywords, landing pages, ad groups, and ad copy
  • Conduct Review Generation Platform training sessions
  • Address client questions and concerns with consistency and care — even when work is still in progress
  • Apply SEO best practices to assigned content and contribute to content ideation
  • Write and revise client website content to improve rankings and conversions (leverage AI)
  • Learn and apply tools that identify purchase-intent search behavior
  • Setup website performance reports using Google Analytics 4 and Looker Studio
  • Regularly review published content for underperformance and optimize as needed
  • Monitor monthly ranking reports and SEO performance trends on assigned accounts
  • Analyze accounts and contribute recommendations for traffic, rank, and conversions
  • Identify upsell opportunities and flag them to senior team members
  • Work collaboratively with your team to deliver our Search and AI Optimization services and Google Ads services effectively.
  • Execute assigned work accurately and on time
  • Participate in team meetings and contribute to process improvement discussions
  • Support senior team members on larger accounts and projects as needed
Cybernautic logo

Cybernautic

We are a visionary digital design studio delivering measurable results for both global and local brands. We provide industry-leading websites, web apps and strategic web marketing campaigns that captivate audiences and motivate them to action.

Founded in 1999
Bloomington, Illinois, USA
20 employees (6 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
20.1%
Direct
55.8%
Referral
9.2%
Social
13.3%
Paid
1.4%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
4 (20% of company)