Responsibilities

• Conduct brand, audience, and competitive research to support marketing strategy and positioning
• Perform website content audits and SEO keyword research to identify performance gaps and opportunities
• Analyze marketing performance data across platforms including Google Analytics (GA4) and the company CRM (marketo)
• Document and map the company's marketing tech stack, tools, and platform integrations
• Design wireframes and user experience flows for web-based marketing components using Figma or Framer
• Build and deploy a functional review module on the company's Framer website, including form integration and mobile-responsive design
• Configure and validate custom event tracking in Google Analytics (GA4) via Google Tag Manager (GTM)
• Author a formal PMO Integration Requirements Ticket to coordinate CRM data pipeline work with the project management team
• Serve as the marketing liaison to the PMO team throughout the CRM integration process, providing requirements, clarifications, and testing support
• Maintain thorough project documentation including a Tech Stack Audit, Analytics Event Map, and Integration Summary

Requirements

• Currently pursuing a BA/BS degree in Marketing, Communications, Business Administration, Information Systems, or a related field required
• Prior internship, coursework, or project-based experience in marketing, web design, or digital analytics preferred
• No professional certifications required; Google Analytics certifications a plus
• Strong time management and organizational skills with the ability to manage a multi-week project independently
• Strong verbal and written communication skills, including the ability to document technical requirements for non-marketing stakeholders
• Comfortable with presentation and public speaking; must deliver a formal capstone presentation to internal stakeholders
• Ability to manage competing priorities and meet deadlines in a fast-paced environment
• Self-motivated and detail-oriented, with a proactive approach to problem-solving and learning
• Able to use a computer, business phone, office software, video conferencing, and other standard tools including Google Workspace (Docs, Sheets, Calendar, Gmail, etc.)
• Familiarity with or willingness to learn Framer (web design and publishing platform)
• Familiarity with Google Analytics (GA4) and Google Tag Manager preferred
• Exposure to a CRM platform such as Salesforce or Marketo preferred
• Basic experience with design or wireframing tools such as Figma preferred

Preferred

• Google Analytics certifications a plus
• Familiarity with Framer (web design and publishing platform)
• Familiarity with Google Analytics (GA4) and Google Tag Manager preferred
• Exposure to a CRM platform such as Salesforce or Marketo preferred
• Basic experience with design or wireframing tools such as Figma preferred
• Experience working in a professional office setting preferred
• Demonstrated ability to take initiative, follow a structured plan, and see a project through from research to delivery
• Interest in legal services, legal technology, or B2B professional services a plus

Benefits

• Comprehensive medical, dental, and vision coverage
• Generous paid time off, including PTO, sick leave, volunteer time, and paid holidays
• 401(k) plan with company match
• Tuition reimbursement program
• Employee Assistance Program and legal assistance benefit
• Company-paid annual charitable donation in your name
• Employee recognition program

Compensation

• Compensation: $19.23-$21.63 Per Hour
• The pay range for this role is $19.23–$21.63. Starting pay for new hires is typically within the lower third of the range: $19.23-$20.03. Exceptions may be made based on factors such as education, specialized skills, or significant relevant experience.