Responsibilities

• Lead and optimize Ascentria's websites, intranet, and digital platforms to deliver an engaging, accessible, and user-friendly experience.
• Develop and execute integrated digital marketing campaigns supporting recruitment, fundraising, senior living occupancy, and organizational awareness.
• Manage SEO, SEM, Google Ads, email marketing, social media, analytics, and lead generation strategies.
• Oversee digital fundraising initiatives and online engagement campaigns.
• Supervise and mentor our Marketing Specialist while fostering professional growth.
• Partner with marketing, IT, Advancement, and program leaders to create compelling digital content.
• Monitor campaign performance using Google Analytics 4 and other reporting tools, turning data into actionable insights.
• Manage relationships with digital vendors and technology partners.
• Ensure brand consistency, ADA/WCAG accessibility compliance, and adherence to organizational standards.
• Stay ahead of emerging digital trends and recommend innovative strategies that strengthen Ascentria's digital presence.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Five or more years of experience managing websites and digital marketing, preferably within a nonprofit organization.
• Advanced experience with WordPress and Elementor.
• Strong knowledge of SEO, SEM, paid digital advertising, social media, email marketing, and lead generation.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
• Understanding of WCAG/ADA website accessibility standards.
• Experience supporting recruitment marketing, fundraising campaigns, or donor engagement strategies.
• Excellent communication, project management, and organizational skills.
• Ability to manage multiple priorities while consistently delivering high-quality work.
• Valid driver's license with the ability to travel occasionally between Ascentria locations.

Benefits

• A mission where your work truly matters
• Collaborative, supportive leadership
• Opportunities for professional growth
• The ability to make a measurable impact every day
• A culture built on compassion, innovation, and service