Web and Digital Content Coordinator at Tennessee Board of Regents | Dyersburg, TN | $34K/yr – $46K/yr

Web and Digital Content Coordinator

Dyersburg, TN (On-site)

$34K/yr – $46K/yrMid Level1+ years expFull time

Posted 8 months ago

The other 99% submit and hope. You're about to do something different.

Coordinate and manage web and digital content for a college marketing team, overseeing social media, website CMS, and accessibility compliance.

Must-have: Proven ability to create and manage social media content across platforms and analyze performance.
Standout: Proficiency with WordPress or Drupal and Adobe Creative Suite.
Strong writing, proofreading, and collaboration with internal teams.

Develop and execute a comprehensive social media strategy to increase engagement and community presence.
Create, curate, and schedule compelling content across all social media platforms.
Monitor, analyze, and report on social media performance metrics to inform future strategies.
Proofreads all Marketing and Public Relations materials.
Assist with writing and proofreading press releases for media outlets.
Collaborate with internal departments to produce engaging digital content that aligns with the college’s brand voice and goals.
Assist in the development and execution of brand marketing campaigns that enhance college visibility and attract students.
Write, edit, and proofread content for various platforms, ensuring clarity, consistency, and adherence to branding guidelines.
Create reels, videos for social media platforms, and website content.
Provide coverage of college events and take photographs as requested.

Knowledge of Adobe Creative Suite software, Photoshop, Flash, Dreamweaver, InDesign, Illustrator, as well as other content production software such as BoxOut, Corel, and other editing/developing software.
Previous knowledge of website management software such as Presto Sports, Drupal, WordPress, or other similar platforms.
Demonstrated effectiveness in communication skills required.
Excellent writing, grammar, and spelling skills.
Computer skills in Microsoft Office, including Word, PowerPoint, and Excel.
Experience with and proficient knowledge of digital and social media marketing. This includes, but is not limited to, Facebook, X, YouTube, Instagram, LinkedIn, and Snapchat.

A strong background in graphic design and experience in website management are highly preferred.
A bachelor’s degree in marketing, public relations, information technology, graphic design, or a related field is preferred.
A minimum of an Associate degree and two years of full-time marketing or design experience in lieu of a bachelor’s degree.