Responsibilities

• Build digital experiences across platforms and devices.
• Assist in gathering requirements from users and stakeholders to define information architecture, create sitemaps and document user flow for website projects.
• Assist in the creation of annotated wireframes for websites based on a client’s goals.
• Coordinate with the digital & media teams on usability, navigation and conversion goals.
• Edit and/or troubleshoot HTML, JavaScript and CSS.
• Administer website maintenance and optimizations.
• Perform digital audits, including review and assessment of websites, SEO/GEO, digital content, email marketing and online listings in collaboration with the digital team.
• Work collaboratively on keyword, competitive and usability research.
• Conduct functionality and quality assurance testing to ensure the delivery of high-quality digital projects.
• Develop creative into online advertising, including static and animated GIF and HTML5 ads.

Requirements

• A bachelor’s degree in computer science, information science, digital marketing or a related field
• 4 -7 years of professional, relevant experience in digital marketing
• Agency experience preferred but not required
• Experience with WordPress and other content management systems
• Knowledge of the full Adobe Creative Suite
• Experience with cross-browser/mobile compatibility and coding techniques
• Strong sense of ownership and responsibility for code quality and best practices
• Proven experience in SEO/GEO best practices and strategies
• Proficiency in SEMrush is a plus, proficiency in a SEO/GEO platform required
• Strong interpersonal and communication skills (oral and written)