Responsibilities

• Conversion-Driven Landing Pages: Design and build landing pages that are optimized for engagement and conversion, balancing strong visual hierarchy, compelling copy support, and clean technical implementation.
• Hands-On Build: Code production-ready HTML, CSS, and JavaScript. Implement designs in landing page and CMS platforms (Unbounce, Webflow, Folloze), including custom code, animation, and tracking.
• UI/UX Design: Apply user experience and interface design principles so pages are accessible, intuitive, and friction-free across devices.
• AI-Powered Workflow: Actively integrate AI tools into the creative process — ideation, copy variants, asset generation, code assistance, QA — to move faster and produce more without sacrificing quality.
• Brand Consistency: Ensure every project adheres to the client’s (or Ignitium’s) brand guidelines, communicates their value proposition clearly, and maintains visual coherence across touchpoints.
• Collaborative Design Development: Partner closely with strategists, creatives, project maangers, and client stakeholders to translate marketing objectives into creative that performs.
• Narrative Visualization: Turn complex B2B concepts into clear, visually compelling stories that capture and hold the attention of enterprise buyers.
• Receptive to Feedback: Incorporate constructive critique from clients and colleagues to sharpen design outputs through rapid iteration cycles.
• Trend & Tool Awareness: Stay current on emerging design trends, AI creative tools, and martech platforms and tools. Bring new techniques into the team’s workflow when they create measurable lift.
• Strategic Design Thinking: Participate in brainstorms and program kickoffs, ensuring creative concepts ladder up to campaign goals and KPIs.

Requirements

• Technical Proficiency: Strong working knowledge of HTML, CSS, and JavaScript. Comfortable writing custom code in landing page builders and CMS environments.
• UI/UX Experience: Demonstrated experience applying UI/UX best practices — information hierarchy, accessibility, responsive interaction patterns, and conversion-focused layout.
• Landing Page Craft: Genuine passion for designing and shipping landing pages that convert. Understands how design choices map to engagement and pipeline outcomes.
• Responsive Design: Builds experiences that look and perform well across desktop, tablet, and mobile.
• SEO/AEO Fundamentals: Working understanding of on-page SEO/AEO principles so designs and builds support search performance.
• Cross-Browser Development: Experience producing experiences that hold up across modern browsers.
• Accessibility Standards: Knowledge of WCAG and broader web accessibility best practices.
• Creative Competence and Design Foundations: Demonstrable creativity, versatility, and originality. Strong grasp of typography, layout, and color theory.
• AI Workflow Mindset: Genuine excitement about using AI tools to accelerate the creative and build process — and a desire to help define how the team uses them.
• Tenacity: A finisher. Comfortable owning a deliverable end-to-end, pushing through ambiguity, and getting work over the line.

Preferred

• Experience or willingness to learn Webflow
• Experience or willingness to learn Folloze
• Experience with Unbounce or similar landing page builders
• Experience with ABM/ABX campaigns or B2B marketing
• Familiarity with Figma
• Familiarity with Asana (project management) and Ziflow (online proofing)
• Hands-on experience with AI tools for design, copy, code, or asset generation (e.g., generative image tools, AI copilots, automated QA)