Web Content Specialist at Redemption Plus | Taunton, MA

Redemption Plus

Web Content Specialist

Taunton, MA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize the content and technical backbone that moves product information, SEO, and analytics into conversions, balancing robust PIM/CMS management with data-driven content strategy.

Content & Digital Experience: Manage product pages, blogs, landing pages, and on-site content to improve engagement and conversion.
SEO & Analytics: Lead on-page SEO, keyword research, GA4 tracking, and content performance improvements.
AI- powered Ops & Scalability: Use Generative AI to accelerate metadata, content workflows, and identify new opportunities to enhance digital operations and CX.

Job Description

Responsibilities\n

Maintain and optimize product information, digital assets, and content across PIM and CMS platforms
Ensure product descriptions, metadata, imagery, and category structures remain accurate and consistent
Support ongoing website content updates and new product launches
Assist with digital merchandising and content organization initiatives
Create and optimize product pages, landing pages, blogs, and other digital content
Improve search visibility through on-page SEO best practices
Conduct keyword research and search-intent analysis
Support technical SEO initiatives and content performance improvements
Help position Redemption Plus as an industry thought leader through strategic content development
Monitor website performance using GA4 and other analytics platforms

\nRequirements\n

Bachelor's degree in Marketing, Digital Media, Communications, Ecommerce, Information Systems, Web Development, or a related field; equivalent experience considered
2–3 years of experience in ecommerce, web content management, digital marketing, SEO, or related digital operations roles
Experience working with CMS platforms and website content management
Strong understanding of SEO fundamentals and digital content optimization
Familiarity with HTML, CSS, and responsive web design concepts
Experience using Google Analytics (GA4) or similar analytics tools
Excellent organizational skills and attention to detail
Strong written communication and content development abilities
Ability to manage multiple priorities in a fast-paced environment

\nPreferred\n

Experience with Product Information Management (PIM) platforms such as PIMcore
Experience with BigQuery or advanced analytics tools
Familiarity with ecommerce platforms and digital merchandising practices
Experience with SEO platforms such as SEMrush, Ahrefs, or Moz
Exposure to CRM and marketing automation systems
Experience utilizing AI tools to support content creation, SEO, analytics, or workflow optimization

\nBenefits\n

Shape the Future of Our Digital Platform
Grow Your Digital Marketing Career
Work Across Multiple Disciplines
Collaborative Culture
Flexible Hybrid Environment
Competitive Benefits
Work Environment & Travel
Minimal travel required (less than 5%) for company meetings, trade shows, or professional development opportunities.

Redemption Plus

Since 1996, Redemption Plus has been helping customers grow game room revenues with redemption, crane, and merchandiser prizes. In addition to data-driven prize curation, we also provide valuable redemption management training and technology solutions to empower employees and help businesses waste less time and resources on mismanaged inventory.

Founded in 1996

Overland Park, Kansas, USA

61 employees (11 in marketing)

www.redemptionplus.com