Web Content Specialist

Houston, TX (On-site)

$24/hr – $27/hrEntry LevelFull time

Posted 4 weeks ago

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Job Summary

Own content and SEO for product listings from descriptions to metadata, with category and URL optimization affecting on-site discovery.

  • Content ownership: write and edit product descriptions, attribution, metadata, and category/URL optimization to boost on-site relevance.
  • Keyword and performance: conduct keyword research and SEO content updates to improve rankings and marketplace descriptions.
  • Collaborative upkeep: update old listings and maintain listings in coordination with the Primary Arms Team.

Job Description

Responsibilities

  • The Web Content Specialist is responsible for writing/editing optimized product descriptions, attribution, and meta data for our website.
  • Creates, edits, and maintains product listings
  • Writes and edits SEO optimized content
  • Keyword research
  • Update old product listings for optimization
  • Other tasks related to content development
  • Optimize product categories, subcategories, and URLs
  • Other tasks, as assigned, within the Primary Arms Team

Requirements

  • Creative writing and collaboration skills
  • Experience with firearms and accessories from an enthusiast or industry perspective
  • Self-motivated and enthusiastic, can work with limited supervision
  • Proficiency in Microsoft Office applications
  • Excellent verbal and written communication skills
  • Acute attention to detail
  • Excellent organizational and planning skills; ability to multitask
  • Fast learner with ability to work in a high-energy, fast paced environment
  • Experience developing product description and keyword research for marketplaces
  • SEO experience
  • Familiarity with SEO tools e.g. MOZ, Spyfu, SEM Rush, AhRefs, Google Search Console

Benefits

  • 401(k)
  • 401(k) matching
  • AD&D insurance
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Life insurance
Primary Arms, LLC logo

Primary Arms, LLC

Primary Arms® is a leading innovator, manufacturer, and retailer in the firearms, tactical gear, and outdoor sporting goods industry. With a strong presence both online and in brick-and-mortar retail, along with a growing wholesale (B2B) and government (B2G) distribution network, we serve a diverse customer base in over 17 countries including the UK, Canada, and New Zealand.Founded in 2007 by Marshall Lerner, Primary Arms has evolved from a small startup into one of the fastest-growing e-commerce companies in our category. We are widely recognized for providing exceptional customer service, unbeatable value, and forward-thinking product innovation. Our proprietary optics line, featuring the patented ACSS® reticle system, has earned global recognition for performance and reliability.Headquartered in Houston, Texas, our team of more than 150 professionals operates from a new, state-of-the-art facility powered by advanced cloud-based ERP and e-commerce systems. With an A+ rating from the Better Business Bureau and a steadfast commitment to customer satisfaction, Primary Arms is proud to deliver game-changing products and services to shooters, professionals, and outdoor enthusiasts worldwide.Learn more:www.primaryarms.comwww.primaryarmsoptics.comFollow us:Instagram: @primaryarmsonline | @primaryarms_optics | @primaryarms_govTwitter: @PrimaryArms | @PAOpticsYouTube: Primary Arms Online | Primary Arms OpticsFacebook: Primary Arms Online | Primary Arms Optics | Primary Arms Government

Founded in 2007
Houston, Texas, USA
210 employees (34 in marketing)

Traffic Signals

Monthly Visitors
3.3M
Traffic Source Mix
Search
44.5%
Direct
33.9%
Referral
4.1%
Social
5%
Paid
2.7%

Headcount Trend

Current headcount: ~210

Marketing Team

Marketing Team Size
29 (14% of company)
Median Career Experience
14 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1