FAMU-FSU College of Engineering

Web Content Marketing Strategist

Tallahassee, FL (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive the college's web content strategy across sites while aligning SEO and governance; collaborate with faculty and MarCom to keep content current.

  • Own and evolve the college's web content strategy across multiple sites.
  • Must-have: 2+ years in web content marketing with expert-level SEO and AP Style writing.
  • Standout: Cross-functional collaboration with faculty, MarCom, and creative teams.

Job Description

Responsibilities

  • Own and evolve the college's web content strategy across multiple sites.
  • Drive SEO performance, keyword research, and content ROI.
  • Collaborate with faculty, MarCom, and creative teams.
  • Maintain an engaging, up-to-date web experience across multiple sites.
  • Develop content governance standards for tone, voice, and style.

Requirements

  • Bachelor's in Marketing, Communications, or related field
  • 2+ years of web content marketing experience
  • Expert-level SEO and AP Style writing skills
  • Proficiency in Google Analytics
  • Drupal or SiteImprove experience? Even better.
  • "Drupal or SiteImprove experience? Even better."

Preferred

  • Drupal or SiteImprove experience? Even better.