Web Content Manager

Baltimore, MD (On-site)

$60K/yr – $85K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive content migration, SEO, and site performance as the Web Content Manager, ensuring brand-aligned, accessible, fast web experiences.

  • Own end-to-end website migration, content mapping, redirects, QA, and launch stabilization
  • Must-have: Proficiency with WordPress and Elementor
  • Standout: Strong AEO strategy for AI crawlers and chat interfaces

Job Description

Responsibilities

  • Drive the strategic migration of our website, overseeing content mapping, URL redirects, QA, and launch stabilization
  • Build high-converting landing pages and dynamic site sections that align with our brand
  • Execute advanced SEO and AEO (Answer Engine Optimization) strategies to ensure our content ranks in traditional search and surfaces in AI chat/LLM responses
  • Manage day-to-day operations, including plugin updates, site health monitoring, and troubleshooting technical issues
  • Monitor performance, identifying trends to improve traffic and conversion rates
  • Ensure all content is accurate, accessible, and aligned with our brand while maintaining site speed and security
  • Other duties as assigned

Requirements

  • Bachelor’s Degree in Marketing, Communications, Web Development, Computer Science, or related field
  • 4+ years of experience in web content management, specifically within a B2B marketing environment
  • Deep hands-on experience with WordPress CMS and page builders, specifically Elementor
  • Proven track record of leading or heavily supporting a full-scale website migration, including the preservation of SEO equity and data integrity
  • Strong expertise in SEO and a forward-thinking understanding of AEO—knowing how to structure content for AI crawlers and chat interfaces
  • Proficiency with Semrush, Google Analytics, and Google Search Console to drive strategy and reporting
  • High attention to detail with the ability to manage complex timelines, from "broken link" fixes to "site-wide" launches
  • Strong written skills with the ability to edit or create web copy that is both user-friendly and search-optimized
  • Ability to travel on occasion
  • Education: Bachelor’s Degree in Marketing, Communications, Web Development, Computer Science, or related field

Preferred

  • Working knowledge of HTML, CSS, and basic JavaScript to facilitate custom tweaks within WordPress
  • Experience implementing or managing AI Chat tools or chatbots on-site to enhance user engagement
  • Familiarity with CRO (Conversion Rate Optimization) and A/B testing methodologies
  • Understanding of website accessibility (ADA) and privacy regulations (GDPR/CCPA)
  • Experience connecting WordPress with CRM or Marketing Automation platforms

Benefits

  • Unlimited Paid Time Off
  • Paid Holidays
  • 401(k) Retirement Plan
  • Medical, Dental, and Vision Plans
  • Short-term Disability, Accident, Hospital, and Cancer Insurance
  • Live Near Your Work HomeBuying Incentive
  • Employee Referral Bonuses
  • Flex Scheduling
Alertus Technologies logo

Alertus Technologies

3.9 Glassdoor

Alertus - Redefining Mass Notification for 20+ YearsOur Mission is to enable organizations to disseminate information to help protect lives, secure assets, and maintain business continuity.OUR MISSION IS PERSONAL.We are committed to providing customizable, scalable, and cost-effective mass notification solutions because we know even a few seconds of warning can help save lives during an emergency.In 2001, an F3 tornado ripped through the University of Maryland campus. There was no warning, and two students — sisters — were killed. The tornado caused dozens of injuries and millions of dollars in damages.An idea was born to engineer a mass notification solution that can be implemented anywhere and activated quickly to help prevent another tragedy. Alertus was founded in 2002 and has focused its efforts on developing superior lifesaving notification solutions ever since.Alertus' dedicated teams of safety, security, and technology leaders are committed to continuously raising the bar for mass notification. Our technology is state of the art, with interoperable software solutions that help tie legacy systems into our next-generation audible and visual notification hardware. It's not enough for us for our customers to have our products. As their trusted partner in mass notification, we want to ensure customers are at peak readiness with the training and support they need to get critical notifications out at a push of a button. We offer pre-sales professional services, ongoing customer training, and 24/7 customer support.To learn more about Alertus, visit us at www.alertus.com, and if our mission resonates with you, take a look at our current job openings at www.alertus.com/careers.

Founded in 2002
Baltimore, Maryland, USA
170 employees (10 in marketing)
76% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
15K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
32.8%
Direct
54.4%
Referral
5.6%
Social
6%
Paid
1.2%

Headcount Trend

Current headcount: ~169

Marketing Team

Marketing Team Size
7 (4% of company)

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