Responsibilities

• Define the overarching program goal and Go-To-Market strategies, ensuring all initiatives remain strictly aligned with Waze’s core business priorities and long-term growth objectives.
• Serve as the primary liaison between Product, Engineering, Data Science, and Marketing to secure buy-in and integrate program value into the broader product roadmap.
• Author and maintain critical program documentation, including strategic roadmaps and operational playbooks, while managing recurring meeting cadences and tracking cross-functional action items.
• Oversee global content initiatives and partnership models to uphold creative standards and ensure all in-app content adheres to rigorous brand guidelines.
• Manage the program budget through precise forecasting and PO processing, while monitoring success metrics to produce detailed monthly performance and risk reports.

Requirements

• Bachelor’s degree or equivalent practical experience.
• Experience leading cross-functional teams and managing multi-stakeholder projects.
• 6 years of relevant work experience in BtoC (Business-to-Consumer) Marketing or Program Management.

Preferred

• Experience in the tech industry with an understanding of consumer apps, feature development, and the nuances of working with product teams.
• Experience with data analysis to interpret information, prioritize initiatives, and optimize in-app experiences.
• Experience managing program-level budgets and vendor and agency ecosystems.
• Experience owning projects and applying problem-solving skills.
• Proven ability to translate market research, cultural insights, and brand pillars into scalable content programs that drive business growth.