Responsibilities

• Own day-to-day marketing execution ensuring initiatives are launched correctly, on time, and aligned to brand standards and store priorities.
• Execute and manage cross-channel marketing work (website updates, promotions, CRM initiatives, SEM/digital coordination, creative requests), acting as the single point-of-contact for store marketing needs.
• Own monthly promotional updates and ensure accuracy and timely deployment across all relevant platforms and teams.
• Serve as the primary marketing liaison to store leadership, actively participating in dealership meetings and building deep working relationships across Sales/Service/Operations.
• Extract and analyze key performance datasets (website traffic, lead performance, engagement) and translate findings into clear actions that improve performance.
• Lead ongoing operational audits (lead routing, phone tracking, listings/data integrity) and drive fixes in partnership with store teams and vendors.
• Proactively identify friction points and improvement opportunities in both marketing execution and customer experience; present recommendations to store leadership.
• Ensure consistent brand execution across touchpoints (website, directory profiles, digital assets, in-store materials, and customer-facing communications).
• Provide quality assurance across deliverables to maintain accuracy, brand consistency, and a high standard of execution.
• Lead/support content creation and shoots (video/photo/reels), ensuring deliverables match brand tone and campaign goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent hands-on marketing experience.
• 2–4 years of experience in marketing, digital marketing, dealership marketing, or performance-focused roles
• Experience executing multi-channel marketing campaigns (website, CRM/email, social, digital advertising, directory profiles).
• Demonstrated ability to analyze performance data and translate insights into action.
• Working knowledge of Excel, PowerPoint and CRM platforms.
• Strong written and verbal communication skills with the ability to interact directly with business leaders and present to large teams.
• Proven ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience working cross-functionally with sales, service, or operations teams preferred.

Benefits

• Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away
• Career Growth & Opportunity for Advancement We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
• Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
• Comprehensive Health Benefits: Medical, dental, and vision coverage, plus access to HSA and FSA plans; Blue Cross Blue Shield options.
• Life Insurance & 401(k) with Employer Match: Company-paid life insurance and a 401(k) with employer match.
• Paid Clothing Program: Branded Walser apparel twice a year.
• Employee Discounts: Exclusive discounts across products and services.
• Employee Resource Groups: Communities like Women of Walser and Veterans at Walser.
• Community Involvement: Volunteer opportunities with the Walser Foundation.
• Employee Assistance Program (EAP) and Referral Program – support and referral bonuses.