VP/Creative Director, B2B Copy (contract) at Publicis Groupe | Minneapolis, MN | $100/hr – $150/hr

Publicis Groupe

VP/Creative Director, B2B Copy (contract)

Minneapolis, MN (Hybrid)

$100/hr – $150/hrDirector/ExecutiveTemporary

Posted 3 months ago

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Job Summary

Drive sales-oriented healthcare messaging across brokers, HR leaders, and procurement teams with a senior copy leadership focus.

Own multi-channel sales messaging from concept to execution for brokers, HR leaders, and procurement teams.
Must-have: 10+ years in copywriting or creative direction at an ad agency or in-house setting.
Standout: Deep experience in healthcare/insurance regulation and cross-channel sales enablement.

Job Description

Responsibilities

Translate complex insurance, benefits, and regulatory information into clear, persuasive, and sales-oriented messaging for professional audiences.
Craft compelling narratives that support long, multi-stakeholder sales cycles, balancing brand storytelling with lead-generation, product education, and conversion-focused messaging.
Develop and oversee copy for broker- and employer-facing materials, including sell sheets, pitch decks, email campaigns, landing pages, thought leadership, and ABM programs.
Partner with art directors, strategists, and compliance teams to ensure on-brand, legally compliant messaging aligned with healthcare insurance regulations.
Contribute to campaign development from concept through execution with a sales-minded, audience-first perspective.
Adapt messaging for brokers, HR leaders, benefits managers, and procurement teams with strong value propositions.
Present and defend creative work with strategic rationale, business impact, and sales effectiveness.
Collaborate with strategy, media, analytics, and marketing teams to ensure data-informed, insight-driven messaging optimized for performance across channels.
Maintain high accuracy and consistency of product details, claims, and supporting information.

Requirements

10+ years of progressively-responsible professional experience in copywriting, content design, or creative direction within an advertising agency or in-house agency environment.
Bachelor's degree in creative writing, journalism, English or a similar field preferred; experience may be substituted.
Prior experience partnering directly with clients to present work and workshop iterative changes.
Prior experience leading creative project teams to produce on-time and quality deliverables.
Prior experience working in or alongside healthcare, insurance, pharmaceutical, or similar regulated industries preferred.
Deep experience supporting sales enablement campaigns including brand-building and persuasive long- and short-form copy for digital, print, and presentation deliverables; cross-channel campaigns.
Familiarity with Adobe Creative Cloud, PowerPoint/Keynote, and similar software packages.

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Benefits

medical coverage
dental
vision
disability
401k
parental and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Groupe

3.8 Glassdoor

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Website: www.publicisgroupe.com X: @PublicisGroupe Instagram: @publicisgroupe YouTube: http://www.youtube.com/publicisgroupe Facebook: http://www.facebook.com/publicisgroupe

Founded in 1926

Paris, Ile de France, FR

34K employees (11,817 in marketing)

www.publicisgroupe.com

75% recommend to a friend

84% CEO approval