Responsibilities

• Enterprise Strategy & Vision Leadership: Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy.
• Lead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities.
• Brand Management & Market Positioning: Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space.
• Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.
• Integrated Marketing & Demand Generation: Architect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers.
• Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.
• Corporate Communications & PR: Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership.
• Serve as a communications advisor to the CEO and board.
• Digital Strategy & Content Marketing: Own digital presence including website, SEO/SEM, email, and social platforms.
• Oversee the development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.