VP, Strategy Director

New York City, NY (Hybrid)

$180K/yr – $210K/yrDirector/Executive5+ years expFull time

Posted 7 days ago

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Job Summary

Own strategic market insight and positioning efforts for oncology brands, leading research, competitive analysis, workshops, and client communications to drive opportunities.

Lead industry trend sensing and tool recommendations
Design and deliver workshops and strategic briefs including market research synthesis and brand plans
Collaborate with colleagues and clients to translate insights into actionable opportunities

Job Description

Responsibilities

Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients
Understand and assess available tools and data resources; recommend tools that would expand agency capabilities
Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change
Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results
Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation
Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans
Uphold the Company Values in all decisions and interactions

Requirements

5-8 years’ experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience
Experience with oncology brands
Strong presentation and moderation skills and exceptional slide deck storytelling capabilities

Biolumina

3.8 Glassdoor

Biolumina is a full-service, omnichannel global healthcare agency focused on bringing high-science brands to life. We build brand experiences that go beyond the rational and use emotional hooks to tap into the hearts of customers, igniting motivation to take action, change behavior, and create brand loyalty. We’re an agency built on curiosity. Our curiosity constantly drives a deeper understanding of everything we touch, using the power of science to translate customer insights into a clear and motivating brand story. We like to think of ourselves as “translational scientists” who take complex scientific ideas and translate them into captivating creative. We push one another to uncover truths, discover potential and create energy that moves the needle forward.If you’re ready to cultivate your curiosity and make a difference, take a look at our open positions listed on linkedin.com or http://www.omnicomhealthgroup.com/careers/

Founded in 2008

New York, New York, USA

479 employees (185 in marketing)

www.biolumina.com

70% recommend to a friend

81% CEO approval