VP, Social Strategy at Horizon Next | New York, USA | $195K/yr – $235K/yr

Horizon Next

VP, Social Strategy

New York, USA (On-site)

$195K/yr – $235K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive social strategy and analytics across Horizon Next with cross-team collaboration and data-driven plan sign-off.

Own the full social strategy process from plan to client-facing materials.
Must-have: 8–10+ years crafting strategic media recommendations and client stewardship.
Standout: Cross‑team leadership and data-powered insights driving multi‑channel campaigns.

Job Description

Responsibilities

Lead strategic social plan development in tandem with the Digital & Business Solutions teams
Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
Work with Director to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Stay abreast of industry trends, develop POVs related to overall social marketplace buying
Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
Guide Director in coaching junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign off
Drive innovation in analytics and digital strategies, partnering alongside Business Solutions team on larger initiatives

Requirements

8-10+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
Deep understanding of advanced analytics and performance media
Able to take data and provide insights, crafting a story for clients and their businesses
Strong familiarity with marketing principles, analytics and concepts
Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

Preferred

additional platforms preferred
Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills

Benefits

health insurance coverage
life and disability insurance
retirement savings plans
company paid holidays
unlimited paid time off (PTO)
mental health and wellness resources
pet insurance
childcare resources
identity theft insurance
fertility assistance programs

Horizon Next

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. We need creative, entrepreneurial, solution-oriented people to build today’s marketplace. Horizon Next operates with the single goal that tomorrow must outperform today.

Founded in 1989

New York, New York, USA

392 employees (70 in marketing)

www.horizon-next.com