VP, Social Media

Stamford, CT (On-site)

$190K/yr – $317K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Own Spectrum’s social strategy across all business verticals, turning social into a strategic asset that links investment to full-funnel outcomes.

  • Own and scale a cross-vertical social program with strategy, creative, community, influencer, and channel ops to drive awareness, affinity, acquisition, and retention.
  • Lead executive reviews and set KPI-driven objectives that adapt to platform shifts and audience behavior.
  • Unify influencer, paid social, and agency partners into a cohesive ecosystem while aligning with sponsorships, attribution, and performance marketing.

Job Description

Define and lead Spectrum’s social vision across all business verticals, positioning the brand as a cultural and category leader.
  • Build integrated social strategies and measurement frameworks that connect investment to full-funnel business outcomes, including awareness, affinity, acquisition, retention, and efficiency.
  • Set performance goals tied to business KPIs, lead executive reviews, and provide forward-looking strategic recommendations based on trends, platform shifts, and audience behavior.
  • Build, scale, and develop a high-performing social organization across strategy, creative, community, influencer, and channel operations, while fostering a culture of accountability, innovation, and excellence.
  • Partner closely with executive operational leadership, overseeing social-first storytelling, scalable content ecosystems, and brand voice across proactive and reactive engagement, ensuring content is platform-native, high quality, and aligned to brand standards.
  • Lead influencer, creator, paid social, and agency partner strategy to maximize cultural relevance, advocacy, and business impact, while integrating social with sponsorships, media, attribution, targeting, and performance marketing.
  • Drive company-wide executive social council and oversee cross-functional working groups. Lead integrated acquisition strategies including drive-online, drive-to-store and drive-to-call initiatives.
Spectrum logo

Spectrum

Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company available to more than 57 million homes and small to large businesses across 41 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed Internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the Company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. More information can be found at corporate.charter.com.

Founded in 1993
Stamford, Connecticut, USA
91K employees (4,675 in marketing)

Traffic Signals

Monthly Visitors
14.7M
Monthly Google Ads Budget
$6.4M
Traffic Source Mix
Search
40.1%
Direct
40%
Referral
15.8%
Social
1.2%
Paid
2.7%

Headcount Trend

Current headcount: ~90.7K

Marketing Team

Marketing Team Size
2,951 (3% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$11.4M
Last Raise
$11.4M
Grant, 3 years ago

Funding History

  • Sep 2023
    Grant • $11.4M
  • Jan 1992
    Series Unknown

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