VP, Relevance Strategy

Los Angeles, CA (On-site)

$200K/yr – $235K/yrDirector/Executive12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross‑functional insights and strategy that turn data, qualitative research, and cultural analysis into persuasive client work and scalable media plans.

  • Lead cross‑functional strategy and client brief work, guiding workshops and compelling presentations.
  • Develop qualitative and quantitative insights and cultural analyses that shape creative, media, and planning decisions.
  • Grow the client portfolio and mentor the team, driving strategic deliverables and opportunities across accounts.

Job Description

Responsibilities

  • Partner across and inter-departmentally to create and foster insights, sophisticated strategies, creative thinking, innovative media plans and deliver/guide best-in-class execution.
  • Bring a knowledge of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights, delivering meaningful results for our clients.
  • Compose briefs that inspire creative teams, and steer and facilitate brainstorms and workshops.
  • Direct the strategic development of client presentations delivering clear, compelling and persuasive communications to all stakeholders.
  • Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients are culturally relevant.
  • Own new business process from beginning to end. Includes driving strategic deliverables, preparing briefs, workshops and presentations.
  • Partner with the other functional leadership to optimize and look for opportunities across the client portfolio for strategic growth of business.
  • Attend relevant client briefings, interrogating the brief, and diagnosing the often ‘internal motivations’ not explicitly written in the briefing documents
  • Build and maintain senior client and external agency relationships..
  • Accountable for managing growth and development of direct reports, including goals and action planning, performance reviews, and carving out opportunities for their continued L&D
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VaynerX

3.7 Glassdoor

A family of companies building brands for the now.

Founded in 2016
New York, New York, USA
158 employees (48 in marketing)
87% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
32.2K
Traffic Source Mix
Search
38.9%
Direct
48.7%
Referral
7.8%
Social
3%
Paid
1.3%

Headcount Trend

Current headcount: ~158

Marketing Team

Marketing Team Size
41 (26% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
9

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