VP, Property Performance Marketing at Elevate | New York, USA | $200K/yr – $250K/yr

Elevate

VP, Property Performance Marketing

New York, USA (On-site)

$200K/yr – $250K/yrDirector/Executive10+ years expFull time

Posted 5 months ago

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Job Summary

Lead end-to-end customer acquisition and media strategy for Elevate, spanning paid search, paid social, programmatic, email, and partnerships.

Own multi-channel acquisition strategy and full-funnel campaigns to hit aggressive growth targets.
Must-have: 10+ years in live events/hospitality or destination marketing with deep paid media expertise.
Standout: strong client management, data-driven insights, and ability to translate media data into actionable guidance.

Job Description

Responsibilities

Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing, informed by customer research, competitive insights, and analytics
Lead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channels
Serve as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospects
Drive e-commerce revenues while also leveraging web and social platforms to generate new customer and sales leads
Manage and optimize full-funnel campaigns to achieve aggressive growth targets
Develop and implement innovative testing frameworks to continuously improve media performance
Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders
Collaborate with Elevate property partners to develop multi-channel approach & GTM strategies to generate 1st party data & grow Elevate CRM database
Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention
Implement processes for data flow automation to optimize lead scoring and routing for the sales and the CRM teams

Requirements

10+ years of experience ideally in live events, hospitality, entertainment or destination marketing - with a focus in digital media with deep expertise in paid search, paid social, and programmatic advertising
Demonstrated success leading biddable media strategy for major brands
Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and major DSP platforms
Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights
Experience with media mix modeling, attribution, and testing methodologies
Excellent client management and presentation skills
Strategic thinker with the ability to connect media tactics to broader business objectives
Proven track record of driving measurable results through innovative media approaches
Ability to manage multiple priorities in a fast-paced environment
Team-first attitude with high emotional intelligence and problem-solving capabilities

Preferred

Google, Meta, and programmatic platform certifications preferred

Benefits

Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
401k Employer Match after meeting eligibility requirements
14 Paid Holidays
Unlimited PTO

Elevate

3.7 Glassdoor

Elevate is an expert-led, software-powered law company. We provide software and services for the intersection of business and law. Our legal, business and technology professionals offer practical ways for global law departments and law firms to improve efficiency, quality, and business outcomes.

Founded in 2011

Bengaluru South, Karnataka, IND

1.8K employees (84 in marketing)

elevate.law

72% recommend to a friend

82% CEO approval