Responsibilities

• Develop integrated marketing campaigns that drive brand awareness, customer acquisition, and seasonal relevance
• Lead creative strategy for campaigns, in-store experiences, and content across print, digital, video, and social
• Champion a customer-first approach that connects authentically with outdoor and sports enthusiasts
• Own the digital marketing roadmap, including SEO/SEM, paid social, email and SMS, affiliate and Youtube
• Leverage data and analytics to monitor performance, identify trends, and make informed decisions that improve conversion and retention
• Drive omnichannel strategies that create a seamless experience between digital and in-store channels
• Own and drive the annual retail promotional calendar, ensuring campaigns are planned, aligned, and executed flawlessly across all channels and store locations
• Partner with Merchandising and Buying teams to develop compelling seasonal and event-based promotions that move inventory and drive traffic
• Coordinate timing and messaging of promotions across email, digital, social, in-store signage, and circulars for a consistent customer experience

Requirements

• 8–10 years of progressive marketing experience, with at least 3 years in a senior leadership role
• Proven track record driving brand growth and digital/eCommerce performance, preferably in retail, specialty retail, or consumer goods
• Deep expertise in digital marketing channels including paid search, paid social, email, SEO, and affiliate
• Strong brand instincts — you know how to build emotional resonance with a consumer audience
• Experience managing agencies, external partners, and cross-functional internal teams
• Analytical mindset with fluency in marketing analytics tools (Google Analytics, Salesforce Marketing Cloud, or similar)
• Excellent communicator and presenter, comfortable engaging with executives and board-level stakeholders
• Passion for the outdoors, sports, or active lifestyle is a strong plus