Responsibilities

• GENERAL SUMMARY OF DUTIES: This position will provide leadership and direction for all casino marketing initiatives for Harrah’s & Tropicana Laughlin, to include; casino marketing efforts and increase business volumes.
• You will be responsible for implementation of strategic tactical marketing programs for competitive positioning in the marketplace.
• This position provides oversight to ensure all marketing efforts are in accordance with overall business objectives, ensure campaigns and programs are competitive with the market and ensure programs are designed within budget guidelines and the strategic plans.
• In addition, this position will also oversee all entertainment at the properties, and help to drive entertainment strategy and oversight.
• Develops marketing strategies for Harrah’s & Tropicana Laughlin with the SVP/General Manager.
• Establishes casino campaigns for special events/promotions that support each individual brand of the tri-properties.
• Drives loyalty programs to maximize customer retention and loyalty. Ensures that all assets and promotional programs are effectively leveraged for customer satisfaction and retention across all properties.
• Ensures the integrity and effective measurement of all casino marketing programs. Executes processes that ensure quality control, cost measures, and other techniques for maximizing the effective delivery of customer service and profitability.
• Applies economic and accounting principles in the analysis and reporting of financial data as it relates to marketing programs.
• Acts as a liaison between multiple departments to ensure marketing and casino marketing projects and strategies are executed.