Responsibilities

• Leads development of commercial strategic growth plan for the business.
• Own the full product/service innovation pipeline—from early-stage ideation to commercial launch.
• Identify opportunities appealing to families and market through funeral home customer base; opportunities include products/services and value-added offerings that differentiate Matthews from competitors.
• Manage vendor partner relationships for sourced product offerings.
• Own the commercial direction of our software solutions business, including setting the software development vision and priorities.
• Lead software solutions selling and customer service functions.
• Develop strategies that elevate Matthews’ market leadership and brand presence.
• Shape compelling value propositions, narratives, and product messaging.
• Architect go-to-market plans and develop product training and sales enablement tools.
• Partner with sales leaders to translate market insight into winning strategies.

Requirements

• 10+ years of senior leadership experience in product management, marketing, and innovation
• Proven experience driving growth in a B2B business; also prefer demonstrated B2C end user insights; experience leading software solution development highly valuable
• A proven track record of leading full product lifecycles and successful commercialization
• Strong financial acumen and fact-based decision making
• Exceptional communication and executive-level influence skills
• Experience managing cross-functional teams in complex environments

Preferred

• Demonstrated B2C end-user insights and market awareness as a nice-to-have