Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
10 hrs ago
VP, Marketing
Grand Prairie, TX (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive the marketing strategy and brand leadership for Major League Cricket, with a focus on fan growth and ticket sales, through a VP-level role overseeing cross-channel marketing and transformation.
- Must-have: 10+ years in marketing with proven consumer-brand growth and cross-functional leadership.
- Standout: Leadership of a Digital Transformation program (CDP, CRM, data warehouse) and brand architecture refresh.
Job Description
Responsibilities
- Work with key stakeholders to develop a comprehensive marketing strategy for all pillars of the business, with a focus on audience growth and ticket sales.
- Develop and manage all ACE brands to drive awareness, relevance and cultural impact in the United States and beyond.
- Lead a comprehensive brand architecture review and refresh for ACE and its properties, including Major League Cricket, Minor League Cricket, and USA National teams, with a view to establishing a cohesive identity and messaging framework that drives recognition and commercial value across all channels.
- Lead the implementation and ongoing operation of ACE’s Digital Transformation Program — including CDP, marketing automation platform, new website and app ecosystem, B2B CRM, and unified data warehouse — in partnership with the selected digital vendor.
- Oversee the integration of fan data across ticketing, CRM, and marketing platforms to enable meaningful audience segmentation, personalization, and lifecycle marketing.
- Build and own the digital measurement framework — establishing the reporting infrastructure and KPIs that connect digital investment to revenue outcomes
- Provide leadership to the Digital & Social team with respect to the web and social media presence of Major League Cricket, including content development and editorial calendar.
- Work closely in conjunction with MLC’s broadcast partners on the development of marketing plans and initiatives to drive tune-in across TV and digital channels.
- Commission and leverage fan research to better understand the cricket audience in the U.S. and inform strategy.
- Lead fan acquisition campaigns, monitor advertising performance, and refine strategies to maximize ROI.
Requirements
- 10+ years of progressive marketing experience, ideally in professional sports, media, or entertainment.
- Demonstrated success building and scaling consumer brands, with a strong ‘startup mentality’ and comfort operating in lean, high-growth environments.
- Hands-on expertise across performance marketing, digital, content, CRM/CDP platforms, and brand strategy.
- Proven track record of driving fan or customer acquisition, and measurable engagement outcomes.
- Experience managing external agencies, marketing budgets, and cross-functional teams.
Preferred
- Strong network in the sports industry preferred; cricket knowledge or genuine enthusiasm for the sport a plus.
Benefits
- Health, dental, and vision benefits.
- Company co-contribution towards 401K plan.
- Flexible working arrangements.
Major League Cricket
Major League Cricket (MLC) is the premier professional T20 cricket league in the United States, bringing the world’s most exciting and dynamic sport to America. Established to elevate cricket's presence in the U.S., MLC showcases top-tier competition featuring international stars, emerging domestic talent, and franchise teams representing iconic cities across the nation.MLC officially launched in 2023, making history with its inaugural season and bringing together cricket enthusiasts and sports fans alike. Our league is built on the foundation of fast-paced, family-friendly entertainment, combined with a commitment to developing a robust cricket ecosystem in the U.S.What We Do:Host an annual T20 cricket competition with world-class players.Build pathways for U.S.-based players through youth academies, Minor League Cricket, and grassroots initiatives.Develop state-of-the-art cricket infrastructure, including stadiums and training facilities.Foster a vibrant fan community that connects the global cricketing world with the U.S.Our Mission:To grow cricket in the United States, inspire a new generation of players and fans, and position the U.S. as a future powerhouse in international cricket.Why Major League Cricket?MLC is not just a league; it’s a movement to bring one of the world’s most popular sports to a new frontier. With global partnerships, investments from leading cricket organizations, and a commitment to excellence, we are redefining the future of cricket in America.Follow Us for the latest updates, match highlights, and behind-the-scenes action! 🏏✨Website: www.majorleaguecricket.comTwitter: @MLCricketInstagram: @mlcricketLinkedIn: Major League Cricket
Traffic Signals
Monthly Visitors
48.8K
Traffic Source Mix
Search
38.8%
Direct
44.8%
Referral
6.9%
Social
8.4%
Paid
1%
Headcount Trend
Current headcount: ~65
Marketing Team
Marketing Team Size
27 (42% of company)
Median Career Experience
11.5 years
Median Tenure
2.8 years
