Responsibilities

• Drive commercial success of BNY’s Markets business line, specifically as it relates to product offerings for Execution Services, Liquidity & Financing and Global Collateral, by creating and executing marketing plans aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop positioning, and execute go-to-market strategies that are aligned with overall messaging with both the enterprise and the business line.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across Marketing and Communications to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
• Work hand-in-hand with segment marketing, events, creative teams, and client executives to maximize campaign impact.
• Set rigorous KPIs; track progress and report to executive leadership.
• Leverage data, analytics, and stakeholder input to iteratively improve future campaigns.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
• 5+ years of experience in product marketing, with a strong track record of success in the financial services industry
• Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
• Comprehensive understanding of the financial industry and functional knowledge of products, industry innovations and overall competitive landscape.