Responsibilities - Define and continuously refine Hi Auto's positioning and competitive differentiation across both GTM motions - Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators - Own buyer personas, competitive intelligence, and win/loss analysis - Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle - Build and execute named-account ABM programs targeting :66 US corporate QSR brands across LinkedIn, email, and display - Own buying committee mapping and coordinate outreach tightly with the VP Sales - Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up - Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions - Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn - Ensure brand consistency across both motions and create the "Brand Transition Kit" for franchise network rollouts - Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research - Continuously identify opportunities to use AI to drive efficiency - Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end - Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy Requirements - 8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment - Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis - Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools - Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement - Has built or scaled a PR and thought leadership program in a vertical market - Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output - QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus Nice to have