VP, Marketing

New York City, NY (Hybrid)

$150K/yr – $225K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

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Job Summary

Own storytelling and market messaging that turns HealthVerity’s product value into buyer-ready material for clients and internal teams.

Clarify audience needs and map use cases to tangible benefits that differentiate us in the market.
Develop positioning and messaging that align with target personas and sales tools for faster wins.

Job Description

Responsibilities

Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
Market Positioning and Product Strategy
Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
Refine client personas types – who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona
Identify customer successes and pain points
Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
Evolve our sales and marketing processes including working tightly with our product team to:
Share insights from prospects and customers
Plan the launches of new products and releases for existing products
Refine product positioning and differentiation guidance for the sales team

HealthVerity

3.0 Glassdoor

HealthVerity powers the nation’s largest and most trusted real-world data ecosystem, enabling organizations to discover, license and combine healthcare and consumer data in a privacy-compliant, interoperable environment.Through HealthVerity Marketplace, clients can access linked, de-identified datasets representing more than 340 million U.S. patients across medical and pharmacy claims, EHR (including physician notes), lab and consumer data sources—delivering a comprehensive, HIPAA-compliant view of the patient journey to accelerate clinical and commercial insights.To learn more about HealthVerity, visit healthverity.com.

Founded in 2014

Philadelphia, Pennsylvania, USA

201 employees (24 in marketing)

www.healthverity.com

43% recommend to a friend

38% CEO approval