Responsibilities

• Strategic Marketing Leadership Lead the development of overarching brand and go-to-market strategies that align with FNA Group's vision and business goals. Establish clear brand positioning, messaging, and market differentiation across all customer touchpoints.
• Brand Awareness & Demand Generation Oversee digital marketing strategies, including SEO, content marketing, and social media, while driving demand generation programs to increase customer acquisition and retention. Enhance FNA Group's brand presence in the market through strategic media partnerships and external agency collaboration.
• Cross-Functional Collaboration Partner with Sales, Product Management, R&D, and Executive Leadership to ensure marketing strategies are fully integrated with business objectives, driving market leadership, growth, and competitive advantage.
• Marketing Infrastructure & Process Optimization Build and scale a marketing organization that fosters collaboration, agility, and high performance. Implement efficient processes and measurement frameworks to continuously improve marketing execution and maximize ROI.
• Data-Driven Decision-Making Leverage marketing analytics, market research, and customer insights to refine strategies, optimize marketing spend, and ensure alignment with market demands and business priorities.

Requirements

• 10+ years of senior marketing leadership experience, ideally in consumer goods, manufacturing, or related industries.
• Proven track record of creating and executing strategic, ROI-driven marketing initiatives that align with company growth goals and budgetary requirements.
• Strong expertise in B2B and B2C marketing, brand development, and digital strategy.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• A data-driven approach to marketing with experience using analytics tools (e.g., Power BI) to inform strategy and decision-making.
• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• Extensive experience in developing strategic marketing plans for product-centric organizations is highly desirable.
• Experience building and motivating high-productivity teams.

Preferred

• MBA preferred