Responsibilities

• Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications.
• Build the demand engine — a repeatable, measurable motion that reliably generates and accelerates pipeline for our sales team.
• Recruit, hire, and develop an all-star marketing team, and be the kind of leader that top talent wants to follow.
• Partner tightly with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive efficient growth.
• Establish the metrics, systems, and operating rhythm that let marketing scale predictably as we grow.
• Tell Campfire's story to the market — sharpening how we talk about a genuinely new category of ERP.

Requirements

• A track record of building and scaling demand at a high-growth B2B SaaS company — most likely through demand generation, ABM, or integrated marketing, though we're open to strong operators who've come up through other paths.
• Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with the range to grow deal sizes as we move upmarket.
• Proven ability to build a team from the ground up and attract exceptional people.
• Comfort operating in ambiguity and moving fast — you're as strong at strategy as you are willing to get into the details and execute.
• A rigorous, metrics-driven approach paired with genuine creative instinct for brand and story.

Preferred

• Experience marketing a system-of-record, finance, or back-office platform — it's a plus, but not a requirement. We care more about caliber and drive than category pedigree.