VP, Lifecycle Marketing – Synchrony Bank at Synchrony | San Francisco, CA | $150K/yr – $250K/yr

VP, Lifecycle Marketing – Synchrony Bank

San Francisco, CA (Remote)

$150K/yr – $250K/yrSenior Level14+ years exp

Posted 4 months ago

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Job Summary

Drive lifecycle marketing for Synchrony’s Consumer Bank, owning multi-channel journeys from onboarding to loyalty and governing compliance.

Own multi-channel lifecycle strategy across Consumer Banking from onboarding to loyalty.
Must-have: 14+ years in lifecycle marketing/CRM in financial services (or 10+ with equivalent scope) and 5+ years leading teams.
Standout: Cross-functional leadership with Analytics, Legal, Risk, and MarTech.

Job Description

Responsibilities

Customer Lifecycle Strategy & Journey Design
Own development and execution of lifecycle strategy for Consumer Banking, including marketing across all products, segments, life stages, and channels (including but not limited to statements, mobile, email, website, and push notifications).
Own the full customer journey strategy across key lifecycle stages—including onboarding/activation, engagement, cross-sell, retention, and loyalty.
Lead development of customer journey frameworks using behavioral and transactional insights.
Design trigger-based, automated lifecycle campaigns across channels to improve engagement and customer outcomes.
Partner with Analytics/Data Science to identify key moments of opportunity, define measurement frameworks, and inform next-best actions.
Develop test-and-learn roadmaps to continuously optimize personalization, channel mix, creative, and performance at each stage of the journey.
Lifecycle Governance, Compliance & Controls
Responsible for all Consumer Bank Retail + Affinity lifecycle governance activities, ensuring adherence to policy and procedure for statement content, welcome materials, disclosures, change-in-terms, direct mail, email marketing, and other lifecycle communications.
Partner with Legal, Risk, Compliance, and other stakeholders to deliver compliant, customer-centric communications.

Requirements

Bachelor's Degree or, in lieu of a degree, a high school equivalent and 14+ years of experience in lifecycle marketing at a financial services or digital deposits company.
10+ years of experience in lifecycle marketing and/or CRM (preferably in financial services, fintech, or retail media).
5+ years leading teams in CRM or personalization marketing with proven success driving measurable engagement growth.
Demonstrated expertise in multi-channel journey design (email, push, SMS, in-app, paid media).
Experience with MarTech tools and customer data platforms (CDPs)
Ability and flexibility to travel for business as required

Preferred

Thought leader in customer journey design and omnichannel engagement strategy.
Passion for creating frictionless, human-centered experiences that drive business outcomes.
Strong executive presence, storytelling ability, and cross-functional influence.

Synchrony

At Synchrony, our driving force is to be essential to people's everyday lives by making it easier for the many millions of people who rely on us to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility. We do this by helping people make informed, smart credit choices so they can live healthier financial lives and by connecting them to Synchrony's ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.

Founded in 2016

Stamford, Connecticut, USA

16K employees (721 in marketing)

www.synchrony.com