Build-A-Bear

VP, Integrated Marketing

St. Louis, MO (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive an integrated omnichannel marketing function that unifies brand, retail, loyalty, and performance into a measurable growth engine for both stores and digital channels.

  • Growth & Strategy: Lead an end-to-end plan aligning brand storytelling, customer segmentation, and growth priorities.
  • Leadership & Creative: Build and coach a high‑performing team with strong brand identity and agency collaboration.
  • Data‑driven Performance: Optimize paid/owned/earned media through testing to improve brand health, CAC, and lifetime value.

Job Description

Responsibilities

  • Growth Infrastructure: Build and lead an integrated, omnichannel marketing plan unifying brand, retail, digital, loyalty, and performance.
  • Brand & Campaign Ownership: Define long-term brand positioning, customer segmentation, and seasonal/evergreen campaigns with culturally relevant storytelling.
  • Team & Creative Leadership: Build, mentor, and manage a high-performing marketing team; oversee brand identity and creative direction across touchpoints.
  • Performance & Channel Strategy: Oversee media across paid/owned/earned; use data and testing to optimize messaging, targeting, and channel mix to drive KPIs.
  • Customer Experience & Planning: Champion customer-centric brand experiences across stores and digital; drive integrated planning to boost traffic, loyalty, and new customer acquisition.
  • Measurement & Communication: Own marketing KPIs and communicate performance and insights to senior leadership.

Requirements

  • Bachelor’s Degree
  • 10 years of progressive marketing leadership across integrated brand marketing, performance marketing, and team management
  • Integrated and omnichannel marketing strategy
  • Performance marketing and media optimization
  • CRM, loyalty, personalization, and lifecycle marketing
  • Creative leadership and agency management
  • Visual merchandising and physical retail experience
  • Exceptional communication skills
  • Strong organizational skills
  • Proficiency in Microsoft Office
  • Proven ability to lead, coach, and develop high-performing teams

Preferred

  • Advanced degree
  • 10+ years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management