Responsibilities

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.

Requirements

• 8–10+ years of enterprise B2B SaaS marketing leadership with a track record of leading full-stack teams and owning pipelines. Experience marketing to enterprise buyers is required; procurement, finance, or adjacent enterprise software experience is a plus.
• Player-coach leadership style. You're as comfortable defining strategy as you are building a campaign, joining customer meetings, or analyzing the funnel. You lead by doing.
• Sales enablement as a superpower. You become an expert in your product and your competitors, and you equip Sales with the messaging, content, and tools that improve conversion and win rates.
• Exceptional written, verbal, and presentation skills, with the ability to distill compelling narratives for varied stakeholders.
• Budget and attribution rigor. You deploy spend with discipline and connect marketing investment directly to pipeline, revenue, and business outcomes.
• An AI-native, leverage-first mindset. You reach for automation and AI by default, and you're energized by marketing a product that's redefining how work gets done.
• For this role you need to reside in one of the following states: California (CA), Colorado (CO), Florida (FL), Georgia (GA), Illinois (IL), Indiana (IN), Maryland (MD), Massachusetts (MA), Montana (MT), New Hampshire (NH), New Jersey (NJ), New York (NY), North Carolina (NC), South Carolina (SC), Ohio (OH), Pennsylvania (PA), Rhode Island (RI), Texas (TX), Tennessee (TN), or Washington (WA).