Responsibilities

• Own the entire growth engine at Lineage (not a channel role)
• Architect and run a modern DTC growth system across: Paid acquisition, Organic / founder-led growth, Creative strategy, Affiliate + partnerships, Lifecycle + retention, Offer + funnel design
• Lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion
• Growth Strategy & Playbooks: Build and evolve Lineage’s growth playbooks; design scalable systems for paid acquisition (Meta-first, multi-channel), UGC + creator pipelines, Affiliate / performance partnerships, Founder-led organic growth; translate strategy into weekly execution + KPIs
• Paid Acquisition At-scale: Oversee multi-million dollar annual spend; drive performance across Meta, Google / YouTube, Emerging channels; optimize to contribution, not vanity ROAS; expand audience + creative
• Creative Strategy Leadership: Own the creative engine; build repeatable systems for high-volume UGC production; ad concept pipelines; iteration velocity; partner with content + founder to unlock scroll-stopping creative
• Founder-led Growth Flywheel: Leverage and scale Dr. Paul Saladino’s platform; build systems that convert organic reach → leads → customers; launch and scale lead magnets; advertorial funnels; blog ads / whitelisting strategies
• Offers, Funnels & Monetization: Constantly ideate and test offers (bundles, discounts, entry points); optimize funnels (sample packs, subscriptions, lead gen); improve AOV, conversion rate, new customer acquisition efficiency
• Retention & LTV Expansion: Build a subscription-first growth engine; drive repeat purchase rate; cohort LTV (30/60/90 day); partner with retention on Email/SMS, post-purchase flows, retention campaigns
• Team Leadership: Lead and develop a high-performance growth org (Paid, Retention, Creative / Content, Affiliates, Brand / Partnerships); set ownership, KPIs, quarterly rocks; foster speed, ownership, relentless iteration

Requirements

• 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
• Expert understanding of building repeatable, scalable growth systems, not just paid ads
• Team leader and people manager, capable of driving channel-level performance
• Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
• World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices
• Shopify ecosystem expert (Platform functionality, apps, integrations)
• Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
• Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
• Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
• Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
• Write “24” in your application under “What’s your favorite number?” so we know you read this
• Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
• Can manage external agencies and contractors while owning outcomes
• Care deeply about health, food, and building a brand with integrity
• Prefer low-ego, remote, async work environments

Benefits

• Competitive full-time salary with monthly profit-sharing
• Top of the line health care, vision and dental plans w/ employer matching
• Health and wellness perks that you actually care about…
• $200/month for local farmer’s market and food
• $200/month for gym membership or any personal fitness
• Free Kindle and unlimited free books
• $3k/year for continued learning, training programs
• $200/month in emotional/mental wellness
• Free Lineage products & friends & family discounts to share
• You are treated like an adult. There is no work schedule or monitoring of hours. You create your own working environment.
• Unlimited time off
• Parent-friendly working environment
• Fully remote and location independent
• High growth potential and opportunity