Responsibilities

• Own the growth strategy and roadmap across DTC, Amazon and Retail, while supporting wholesale and B2B with marketing and lead generation, along with accountability for revenue and marketing efficiency targets
• Lead budget allocation and channel mix decisions, balancing short-term efficiency on a program and channel level with long-term brand and growth investments.
• Scale our B2B inbound marketing engine — paid and organic lead generation, funnel optimization, and tight partnership with sales to drive qualified pipeline.
• Refine our attribution and measurement infrastructure to make confident scale decisions on both performance and brand channels.
• Drive creative testing velocity — you'll oversee a program running dozens of experiments per quarter across concepts, formats, and messaging.
• Pioneer new channels — TV, YouTube, OOH, LinkedIn, podcasts, direct mail — with disciplined test frameworks and clear incrementality standards.
• Partner with finance on forecasting, planning, and contribution margin management — growth decisions here are P&L decisions.
• Build, develop, and retain a high-performing growth team, setting clear goals and operating cadences.
• Represent growth to leadership, the board, and cross-functional partners with crisp communication and sound judgment.

Requirements

• 6-10+ years of growth marketing experience as both an IC and leader, with significant time at a high-growth DTC or ecommerce company or top-tier agency.
• Hands-on performance marketing depth: you've managed seven-figure monthly budgets on Meta or Google, and you can still get in the weeds when needed.
• Proven ability to build and run a growth team, with clear operating cadences, goal-setting rigor, and a track record of developing talent.
• Strong analytical rigor: you think in systems, design experiments, and understand attribution and incrementality at a deep level.
• Financial fluency: you understand contribution margin, MER, and more. You can partner with finance as a peer, not just a budget requestor.
• Multi-channel experience beyond pure DTC, with exposure to Amazon, wholesale, retail, or B2B lead generation highly valued.
• Creative intuition and process: you understand what makes performance creative work, but you can also push a creative team to iterate faster and smarter.
• Cross-functional leadership: you influence without authority, build trust with sales, finance, product, and ops, and get things done across the organization.
• Exceptional communication and presence: you can structure ambiguity, report crisply to executives, and present confidently to a board.
• Self-awareness and learning: you know your gaps, seek feedback, and get better fast.

Preferred

• Experience at a bootstrapped or profitability-focused company
• Experience with furniture, consumer durables, or high-AOV considered purchases
• Experience building inbound lead generation programs
• Experience building MMM or incrementality infrastructure
• A passion for furniture, productivity, ergonomics and the built environment