VP, Growth Analytics at IPG Mediabrands | New York, USA | $180K/yr – $200K/yr

IPG Mediabrands

VP, Growth Analytics

New York, USA (On-site)

$180K/yr – $200K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive client-facing analytics strategy and delivery, owning roadmaps, complex analyses, and team quality while building trusted relationships.

Must-have: 8+ years in media analytics or agency setting with team leadership
Standout: ability to develop innovative analytic offerings and lead cross-functional client engagements

Job Description

Responsibilities

Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
Knowledge leadership – begin to serve as “go to” expert for one service area or offering ( e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings
Assume ultimate responsibility for the quality of team’s analytic deliverables, including pertinent insights and actionable recommendations
Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
Develop content for client contracts detailing analytic workstreams and required resources
Develop and maintain strategic and senior level relationships with clients, as well as external partners utilized in meeting client needs ; deepen reputation as a trusted partner

Requirements

Experience with MS Office; including PowerPoint, Word and Excel
Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium
Experience with audience tools such as Comscore , MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords , Kenshoo; social tools like Crimson Hexagon, Netbase
Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients
Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
Team player - highly motivated and collaborative / leads by example
Skilled at developing relationships across cross-functional teams / Sought out for advice/ expertise by internal clients
Preferably 8 years of experience in a professional services or corporate environment, preferably an agency; significant media analytics experience and deep knowledge of the media ecosystem
Familiarity with MTA providers like Neustar, VisualIQ, C3
Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
Capable of providing thought leadership and IP and developing innovative analytic offerings desired

Preferred

Preferably 8 years of experience in a professional services or corporate environment, preferably an agency; significant media analytics experience and deep knowledge of the media ecosystem
Familiarity with MTA providers like Neustar, VisualIQ, C3
Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
Capable of providing thought leadership and IP and developing innovative analytic offerings desired

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

70% recommend to a friend

78% CEO approval