VP Global Social Commerce at SharkNinja | Needham, MA | $265K/yr – $315K/yr

SharkNinja

VP Global Social Commerce

Needham, MA (Hybrid)

$265K/yr – $315K/yrDirector/Executive12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the global social commerce engine with revenue ownership across live streaming, creator affiliate programs, and platform partnerships, while driving scalable launches and regional enablement.

Global Strategy and Execution: define the end-to-end social commerce playbook, measurement framework, and cross-platform shopper journey.
Launch and Scale: build repeatable market-entry processes, regional enablement, and fast time to revenue for new geographies.
Creator & Affiliate Ecosystem: recruit, activate, and optimize a global creator network with ROI-driven incentives and measurable attribution.

Job Description

Own TikTok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture.
Build and scale our live commerce capability across the Americas: cadence, on-screen talent, and real-time performance optimization.
Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets.
Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities before anyone else.
Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey.
Own the annual and quarterly planning cycle: channel-level beacons, KPIs, and investment allocation tied directly to revenue targets.
Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against.
Identify, pilot, and scale new platform opportunities with speed and discipline.
Lead the global strategy and launch framework for new social commerce market entries defining the sequencing, platform prioritization, and go-to-market approach for SharkNinja's expansion of social commerce stores into new geographies.
Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one.

Demonstrated experience owning and managing a $100M+ P&L, with direct accountability for revenue targets, investment allocation, and commercial outcomes.
12+ years in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership.
Proven, hands-on TikTok Shop expertise—affiliate programs, live selling, creator ecosystem development, preferably with Americas market depth.
Track record of building creator or affiliate commerce programs that generate measurable, attributable revenue at scale.
Experience designing and executing market launch strategies for new geographies or platforms.
Commercial instincts that translate to GMV, conversion rates, and LTV—not just reach and engagement.
Experience in high-growth consumer products, CPG, or lifestyle categories (electronics, beauty, home preferred).
Exceptional cross-functional leadership; able to influence and align at the ELT level.
Global experience with the ability to set strategy centrally while enabling regional execution.
Builder mentality—you've stood up teams, infrastructure, and programs from scratch before.

medical insurance
dental insurance
vision insurance
flexible spending accounts
health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
employee stock purchase program
life insurance
AD&D
short-term disability insurance

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com