VP, Experiential Production

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the experiential portfolio and client relationships with a focus on delivering measurable impact, while shaping strategy and growth across multiple campaigns and service lines.

  • Own experiential programs across multiple clients, defining success metrics and ensuring campaigns drive client business objectives.
  • Lead new business and expansion within the book, aligning concepting, production, and cross-service work to win scope and revenue.
  • Mentor talent, manage 3+ reports, and ensure on-time, on-budget delivery with high creative output.

Job Description

Responsibilities

  • Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction + retention, and continued engagement.
  • Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top-tier results.
  • Build and maintain strong relationships with senior clients, providing ongoing strategic counsel and identifying long-term growth opportunities. Grow revenue under management through outstanding client relationships and client service.
  • Lead new business efforts, including pitch strategy, proposal development, and scoping in partnership with senior leadership.
  • New business includes RFPs from net-new clients as well as proactively farming your existing book, bringing scope expansion ideas to clients before they come to you, and converting those conversations into signed work.
  • New business may be specific to experiential or may be an integrated pitch for multiple service lines.
  • Conceptualize breakthrough, culturally resonant ideas that define client positioning, communicate product differentiators, and generate meaningful talkability (whether social shares and/or earned media)
  • Own the measurement framework for programs across your portfolio, defining how success is evaluated, how results are reported, and how experiential work connects to each client's business objectives.
  • Understand the technical needs to execute creative concepting, overseeing the fundamentals of each project (timelines, budget, vendor negotiations, permitting, etc) and acting as quality control to ensure every project is best-in-class.
  • Liaise across the in-house team ensuring alignment between the department head, creative, finance, press teams, and producers.

Requirements

  • Minimum of 10+ years of relevant experience managing and executing events (agency or in-house), negotiating contracts, creating and managing successful experiential programs, and maintaining a strong network of production partners, vendors, venues, and media relationships
  • Experience managing direct reports (3+ direct reports) and ability to delegate to meet client expectations
  • Willingness to travel domestically and internationally for event execution
  • Ability to develop a campaign from ideation through post production and project manage with attention to detail

Preferred

  • Experience in the beauty space is a plus.

Benefits

  • Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Days of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovative Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings
Small Girls PR, an Orchestra company logo

Small Girls PR, an Orchestra company

Connecting with audiences in out-of-the-box ways, Small Girls PR creates unforgettable campaigns that make small brands feel big and big brands feel personal.Small Girls PR is a creatively-driven media relations, influencer and experiential agency championing a personal approach to public relations.Our clients range from Fortune 500s to stealth startups. We've handled mergers for GE, took challenger brands like Billie & Hinge from launch through acquisition, produced a Kamala Harris-hosted block party as counterprogramming to Trump's Juneteenth rally, and catapulted Olay’s Super Bowl ad to the cover of AdWeek.“One of the most successful boutique PR agencies” - BuzzFeed“The team consistently produces clever PR campaigns that draw attention from major media outlets” - ForbesWe're a team of 80+ and growing-- for open roles, email hiring@smallgirlspr.comSmall Girls PR is an Orchestra company. Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. The company combines executive advisory, strategy development, and tactical execution across channels—with 700+ experts across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality and more.

Founded in 2010
New York, New York, USA
113 employees (16 in marketing)

Traffic Signals

Monthly Visitors
7.7K
Traffic Source Mix
Search
28.7%
Direct
43.8%
Referral
4.6%
Social
21.3%
Paid
1.5%

Headcount Trend

Current headcount: ~113

Marketing Team

Marketing Team Size
14 (12% of company)
Marketing Roles Posted (Last 30 Days)
2