Responsibilities

• Lead with audience insights, translating behaviors, needs, beliefs, and engagement data into clear omnichannel strategies
• Partner with Medical, Brand, Commercial, and Client Services teams to define differentiated engagement approaches rooted in scientific evidence, customer needs, and business objectives
• Design connected customer journeys and engagement ecosystems, ensuring relevance across HCP, patient, field force, CRM, digital, congress, and peer-to-peer touchpoints
• Orchestrate omnichannel activation across CRM, digital, media, field, events, websites, email, and emerging engagement channels to create seamless customer experiences
• Translate analytics, engagement metrics, and customer data into actionable insights and strategic recommendations for clients
• Serve as a strategic advisor to clients, facilitating workshops, presenting recommendations, and helping shape future engagement models
• Partner with analytics, data, and technology teams to measure performance, identify optimization opportunities, and continuously refine customer experiences
• Support business growth through active participation in new business opportunities, including RFI/RFP responses, pitch development, capabilities presentations, and client workshops
• Collaborate with cross-functional teams to identify innovative solutions that enhance customer engagement and business outcomes
• Champion the use of AI-enabled tools, insights, and workflow innovations to improve strategic planning, content engagement, and customer experience design