VP, Engagement Strategy at Fingerpaint Group | New Jersey, USA

Fingerpaint Group

VP, Engagement Strategy

New Jersey, USA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end engagement strategy at VP level, guiding multichannel programs and brand journeys from concept to execution.

Lead integrated programs across digital, social, mobile, and traditional media
Must-have: 8+ years in digital marketing with pharmaceutical agency experience
Standout: Directs cross-functional teams from concept to execution and briefs

Job Description

Responsibilities

Work alongside account, strategy, and creative teams to ensure digital and engagement strategies are integrated within marketing programs
Have a vision and see the big picture of the brand-customer experience
Guide the brand team from concept to execution, including development of program briefs
Partner with brand strategy groups to frame customer behavior trends and apply learnings to journeys
Employ market trends, segmentation, personas, journeys, content mapping, and data strategies
Architect a thoughtful customer experience that delivers a positive relationship with the brand
Partner with brand leads to identify strategic imperatives and their KPIs
Provide clients with innovative strategies that span digital, social, mobile, and traditional media
Understand individual customers’ needs and healthcare portfolio holders
Understand behaviors and mechanisms for brand relevance to drive acquisition, servicing, and loyalty
Bring together creativity and data to create compelling personal experiences for clients’ business growth
Assess campaign performance and optimize future initiatives
Analyze available data to support agency perspectives

Requirements

Minimum of 8 years of digital marketing or project experience (pharmaceutical agency preferred)
Proficient in Microsoft Office
Familiarity and comfort interacting with Google Analytics
Strong background in data management
Understanding of user experience principles
Practical experience and knowledge of integrated marketing: SEO/SEM
CRM experience
Direct marketing
Knowledge of UI design principles
Content strategy

Fingerpaint Group

3.5 Glassdoor

We are Fingerpaint Group, a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. Where others see limits, we see opportunity for originality. Visit us at www.fingerpaint.com

Founded in 2008

Cedar Knolls, New Jersey, USA

559 employees (206 in marketing)

www.fingerpaint.com

54% recommend to a friend

81% CEO approval